Frequently Asked Questions about LDR

Get to know Listener Driven Radio, a groundbreaking program that empowers your audience and fosters loyalty.

What is Listener Driven Radio or LDR?

• LDR is groundbreaking software that transforms your listeners and consumers into collaborators. LDR provides constant research generated from active listener interaction. Listeners log-on, click-to-pick their favourite songs, and then enjoy hearing what they … and other listeners … selected to play on the air.

• LDR builds your community by empowering your audience and giving them ownership over your programming, integrating their feedback into your music scheduling immediately. Listeners can also comment and vote on new songs, giving them the power to elect new songs for airplay.

Who developed the Listener Driven Radio concept?

• Some of media’s most creative radio programmers, marketing directors, and music software developers were involved in the development of LDR. People who have worked at senior levels in audience development, new concept delivery, and integrated marketing programs for retailers, fast moving good businesses, and the entertainment industry. They include Zapis Capital, McVay Media, McVay New Media, WorkHabit, MusicMaster/A-Ware Software, and Strategic Media Solutions Pty Ltd Asia Pacific.

How does LDR work?

• LDR takes a multi-level approach to reach listeners. LDR software enables listener interaction via Mobile, Widget (embeddable on any site), Your Station Website, and Social Networks (including Facebook, MySpace, and Twitter). Using listener input via these channels drives your on air programming and music scheduling in real time.

What about maintaining control over my brand and what listener’s pick?

• The Content Director or Program Director selects the universe from which the listeners click-to-pick. You decide on how small or large you want the universe to be at any given time. Maybe you just need it tighter weeknights for your “Hot 30” type Countdown, then change and enlarge it across the work day. Your station or digital platform format will still be “SAFE” while allowing the audience to program the music that you play.

• LDR enables you to change your playlist in real-time based on listener input. The end result is programming that adapts to your target audience at whatever time you want the LDR software to engage with your on air output.

• The LDR software is also fully adaptable to your branding and look-and-feel, seamlessly integrating into your analogue or digital platform website. This is where the cross platform opportunities kick in for revenue opportunities.

Why is LDR more powerful than SMS texting?

• SMS texting allows simple yes or no voting, but limits your ability to capture and extend the power of social media networks. LDR software makes it possible for listeners to vote for songs, request songs, pick which song should play next and upload or vote for new music through radio station websites, mobile devices, and Facebook.

• LDR feeds Twitter automatically for radio stations, helping stations to increase tune-in.
The LDR widget harnesses the marketing capabilities of social media while also offering revenue opportunities via client sponsorship at many levels.

When is LDRs integration with social networking sites most effective?

• Your station or digital platform format will NOW be CONNECTED to the social networking platforms used most by your audience. Turn your radio station or digital offering into a community. Your listeners and consumers will communicate online using LDR, and will be encouraged to repeat visit and repeat listen to your station.