From advertising, search, and marketing “experts” touting tactics and phishing targets for the next big “consumer” thing, to corporate and communication giants going viral and casting their message into what is a global phenomenon, “social media” is the absolute new “now” destination. It has blossomed inside a ubiquitous delivery system and changed the way we communicate, wherever we are.
My FACEBOOK is open as I write, and I know that my friends and...
Kurt Hanson’s RAIN Newsletter under the story header “A GENERATION LOST”, reports Gerson Lehrman Group advisor Alan Albarran fears that radio has lost a generation of listeners, many of whom migrated to more “forward” media like personalizable online radio. And with them, radio’s lost selling opportunities.
“The demographic… 20-24… no longer uses radio… But they use Pandora, and they use it a lot,” he writes. “Once these businesses realize the awareness of Pandora and where...
In recent weeks there’s been a flurry of talk about radio station play-lists; how they’re shaped; and the concept of who should drive that “play-list curation”. Historically, the Program Director has held the power, using a bevy of music research tools to manage and define what the average listener expects and wants to hear on their “favorite” radio station. And, to be honest it’s worked pretty well over the last 60 plus years since TODD STORZ first crafted the idea of a selective,...
Get to know Listener Driven Radio, a groundbreaking program that empowers your audience and fosters loyalty.
What is Listener Driven Radio or LDR?
• LDR is groundbreaking software that transforms your listeners and consumers into collaborators. LDR provides constant research generated from active listener interaction. Listeners log-on, click-to-pick their favourite songs, and then enjoy hearing what they … and other listeners … selected to play on the air....
