Take the leap from Broadcasting to Crowdcasting

Listener Driven Radio brings radio stations to life with a Software as a Service platform that lets listeners control your broadcast radio station.
Learn how it works

Introducing Listener Driven Radio

LDR is a new model for radio, shifting stations from "broadcasts to crowdcasts."℠ Listeners vote, and your programming is affected in real-time.

With LDR, radio stations can reach listeners through their station website, mobile (SMS and iPhone), and viral-widget. Listeners can embed your widget onto their sites the same way they embed a YouTube video.

Then, LDR engages listeners, constantly absorbing their input, votes, and comments about your station’s music. This creates a community around your radio station’s brand.

Finally, LDR adapts your radio station’s programming based on listener feedback and parameters preset by the Program Director.

LDR ties in directly to your radio station automation system, feeding real-time commands into your station automation system based on the latest crowd-input. Take a tour of the system here!

On-Air, Online, and On-The-Go!

LDR takes a four-pronged approach to reaching listeners. LDR is software that enables listener interaction via Mobile/iPhone, Widget (embeddable on any site), Your Station Website, and Social Networks (including Facebook, MySpace, and Twitter). Then, listener input drives your on air programming and music scheduling in real-time.

Web

Your website is the primary home of the LDR application, a 300 x 250 widget. Our "embed" feature, also enables listeners to add your widget to their websites, blogs, or social networking pages. Click here to learn more.

Social Networks

LDR is compatible with Facebook, Twitter, Facebook, and Blogger. A Facebook Application allows personalities and listeners to post your station into their Facebook pages. LDR also automatically feeds your radio station's Twitter with messages about the most voted songs, new music, and short messages from your DJ's.

Widget

Our 300 x 250 pixel widget fits easily into any radio station website, empowering listeners to interact with your programming without taking a significant amount of real estate on your site.

Mobile, iPhone, and Smartphone

A customized WAP site for your radio station is included, which allows listeners to listen and interact with your radio station directly via mobile. Also coming soon, SMS text messaging!

Attract Passionate and Loyal Listeners

LDR empowers your audience and gives them ownership over your programming, integrating their feedback into your music scheduling in real-time. Listeners can also comment and vote on new songs, giving them the power to elect new songs for airplay.

Community

LDR builds community, loyalty, and Time Spent Listening. Audience feedback drives the playlist in real time. When new music is submitted by someone in your audience, listeners can comment and discuss the music together and vote to give it airplay. LDR gives the community control over the radio station, within parameters set by the Program Director.

Security

LDR features intelligent filtering and comprehensive security mechanisms that prevent listeners and competitors from "spamming" the system. Our security monitor regulates feedback between the listener user interface and music scheduler to protect you from unscrupulous participants!

Viral

Listeners can embed your LDR widget onto any site they wish, the same simple way that they can embed a YouTube video. This creates exponential growth in visibility for your station, building cume, and empowering listeners to share your station with friends online. It's a buzzworthy experience.

Scene - The Local Music Engine

In addition to voting on your existing library, listeners can submit any music to which they hold the copyright. This invites involvement from local bands and musicians, who wish to submit music for their peers to vote on.

From broadcast to crowdcast

LDR enables you to change your playlist in real time based on listener input. The end result is programming that adapts to your target audience. The LDR software is also fully adaptable to your branding and look-and-feel, seemlessly integrating into your radio station website.

Analytics

LDR offers comprehensive analytics and data on your audience and their interaction with your widget, mobile, and social apps. You can see exactly how listeners engage with your applications, and adapt your marketing and programming approach accordingly.

Innovation

Our feature set is constantly growing, and your feedback and requests help us to create future iterations of LDR.

Dynamic Scheduling

Listener votes, uploads, and comments are integrated into a music scheduling engine powered by MusicMaster. Program Directors set parameters, clocks, and scheduling rules. Then, listener feedback prioritizes airplay of songs according to audience feedback.

Customization

Your widget and iPhone app are fully customized to fit the look and feel of your station, including your station logo and branding. Your iPhone app can also stream your radio station's audio stream, making your programming instantly accessible to your audience on mobile.